According to new analysis and community discussion, XRP’s recent price action has rekindled a long-running comparison to Amazon’s slow climb before a major breakout.
Some analysts say the pattern looks familiar: a long consolidation, then a steep rally. Amazon’s stock took 3,800 days — more than a decade — to clear its old highs and later rose from about $5 to over $200, a timeline that is being used as a benchmark by bullish XRP voices.
Regulatory Battles Do Not End Growth
Based on reports, the regulatory history has nuances. Brad Kimes revived the comparison and pointed to regulatory pressure on Amazon as similar to what Ripple faced.
Amazon vs XRP.
Reminder, Amazon was sued by the SEC, too. https://t.co/ZXqtWhancp
— Digital Perspectives (@DigPerspectives) October 3, 2025
That point needed fact-checking. The SEC opened an inquiry into Amazon in 2022 over its testimony on third-party seller data; that probe closed with no fines or charges.
The case that led to legal action, however, came from the FTC. The FTC sued Amazon in June 2023 over checkout practices, and the matter was resolved last month with a $2.5 billion settlement — $1 billion in penalties and $1.5 billion in refunds earmarked for roughly 35 million users by December 2025. The broader claim — that major firms can face heavy government scrutiny and still grow — still holds weight in the debate.
XRP’s Pattern And Long-Term Claim
According to Nick Anderson of Bullrunners, XRP is building a “cup and handle” formation near prior peaks. At the time of his write-up, XRP was changing hands around $2.71.
Anderson argued that if XRP follows a similar multi-year path as Amazon, it could eventually trade near $100. He added that someone holding 10,000 XRP would become a millionaire at that level, and that 10,000 holders were among the top 4% on the XRP rich list during his analysis. He warned, however, that such an outcome would likely take years, not months.
Technical Signals And Price Targets
Meanwhile, based on a technical note from Cryptoinsightuk, XRP has seen a three-day RSI bullish crossover — a signal that has preceded big gains in the past.
The analyst pointed out that in each of the three previous times the three-day RSI crossed up, XRP recorded strong rallies. XRP was trading near $3.02 and holding above local support around $2.72.
We are in the territory where we could see a pop to the upside for $XRP at any point imo.
We got a great 3 Day candle close yesterday and bullish cross on the 3 day RSI.
Here are the last 3 times we saw this happen pic.twitter.com/NzPHCMjvqS
— Cryptoinsightuk (@Cryptoinsightuk) October 4, 2025
Key resistance sits at $3.40 and $3.65; a clean close above those marks could prompt broader buying. Short-term upside targets mentioned range from $5 to $30 in the current cycle before a correction, followed by higher gains if adoption and liquidity pick up.
Featured image from Getty Images, chart from TradingView
