Shaun Donelly knows a hot item when he sees one – and Bitcoin’s the hottest item of them all.
The CEO of the Lingerie Fighting Championship plans to build the company’s own Bitcoin treasury, and he’s taking inspiration from an unlikely source: GameStop.
Is this a flash in the pan, or is the Lingerie Fighting Championship onto something? And what does it mean for the future of Bitcoin treasuries – and for innovative applications of the blockchain?
From GameStop, to Strategy, and Back Again
Remember the glory days of GameStop stonks? Back when Robinhood, the trading platform, and GameStop were household names, at least for a certain sector of the trading populace.
Since the heady days of $81.25 $GME stock, back in 2021, GameStop has largely trundled along, doing its own thing. Over the past year, it traded in a fairly narrow range, up a little under 5%.
But GameStop did make a big splash a few weeks ago, when it announced that it was taking a step back from Michael Saylor’s Strategy approach, and would be amassing its own Bitcoin treasury.
Ironically, back in 2020 and 2021, when $GME was soaring, Michael Saylor had already started to take the approach with (Micro)Strategy that would make him famous, purchasing Bitcoin early and often.
And as Bitcoin’s price rose, Strategy’s strategy paid off.
So when GameStop announced that it would follow in Saylor’s footsteps, some heads turned. And without further ado, GameStop purchased 4,170 Bitcoin.
GameStop Inspires LFC
Back to Shaun Donelly. The LFC CEO watched GameStop make its big Bitcoin purchase and decided to follow suit.
To that end, the LFC will purchase $230K of Bitcoin in the next month; they plan to spend up to $2M in the next six months.
The move comes ahead of a series of first-ever UK shows, with key fighters in the LFC ready to take the stage.
It’s not a trendsetting move, but rather one that follows a Bitcoin treasury strategy that has been adopted by companies both large and small alike, and even by the US government itself.
And there’s every sign that GameStop isn’t done – the company has $450M of a potential $2.25B ready to deploy to bolster its Bitcoin supply, according to a recent SEC filing.
Donelly hopes that his company can tap into the same energy Strategy did, and maybe even a bit of the same profit over the next decade; since making its first Bitcoin purchase, $MSTR stock is up 3,170%.
There’s another project in the works that aims to take advantage of the healthy crypto climate. SUBBD Token aims to spice up the $85B content creation market with a combination of AI + blockchain.
SUBBD Token ($SUBBD) – Bringing Fans and Creators Together with $SUBBD
The SUBBD Token ($SUBBD) is another red-hot commodity. The SUBBD platform unleashes AI content management and production, bringing both together in one place for the first time.
Creators gain new ways to connect with their fans, who can use $SUBBD to access exclusive content and receive subscription discounts.
At the same time, the $SUBBD platform offers several AI tools, including:
AI profile creation
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AI video generator
AI livestream
The entire suite can be used to boost AI influencers and to manage content from human creators. And with $SUBBD, both fans and creators alike can token-gate exclusive content to create new and more personal ways of interacting.
The SUBBD Token presale, now on, has raised over $714K so far. Tokens are priced at $0.0558. Our price prediction shows the token price could reach $0.438by by the end of 2025, returning 684% to current investors. Learn how to buy SUBBD Token with our guide.
Visit the SUBBD Token presale to learn more.
From SUBBD to the LFC
From GameStop to MicroStrategy and now to the Lingerie Fighting Championship, the Bitcoin treasury strategy continues to ripple across unexpected sectors. Shaun Donelly’s $2M commitment to BTC might seem unconventional, but it reflects a broader realization:
Bitcoin – and crypto more broadly – is no longer fringe; it’s foundational.
Projects like SUBBD Token are capitalizing on blockchain’s flexibility, merging AI, content creation, and fan engagement in powerful new ways. In the ring and online, the crypto fight is heating up.
Remember to always do your own research; this isn’t financial advice.
